12 February, 2020


What to learn from the SPRING / SUMMER 2020 fashion shows?

More than ever, fashion must be sustainable. This season’s collections express a real concern about the necessary efforts to be made in terms of production and consumption.

So is this ultra-polluting industry finally reacting (on this subject read:

This is what the catwalks seem to show us, with their accent on recycling. Recycling materials, but also trends.


The trends for this season:
  • Once again this season, you will have an opportunity to wear your leopard and tropical prints, as seen in the Marine Serre fashion show. Entitled “Marée Noire” (Black Tide), it showed a dark and disturbing nature, as if invaded by this oil slick.


Pictures : Catwalks Dolce & Gabbana/Marine Serre/Dolce & Gabbana SS 2020


Once again, the designer showed real commitment with her upcycling line “Green Line“. She does not produce new fabrics but reworks her stocks and accessories.

Besides, other designers have decided to take a greener approach to their collections. Vivienne Westwood, for example, has manufactured more than half of the production with unsold fabrics.


  • We also recycle our 70’s silhouettes: flare jeans, total jeans look, bohemian folk spirit Woodstock style, the iconic Aviator sunglasses… It’s this season again the cult of the 70’s.



Images: Céline & Chanel SS 2020 fashion show, Imaxtree credit


  • The top fabrics of the season: the total look has its place. In jeans the same as Céline’s, or in leather the same as Hermès. Crochet is also popular.

Special mention for responsible fashion pioneer Stella McCartney. On the eve of her runway show, Stella McCartney announced that she would be joining the LVMH group to work on the sustainable development of the group’s labels. She has once again emphasized ethics in this collection. She hopes that this approach will continue and not be a simple trend. With more than 75% eco-friendly clothing, this collection was the most sustainable ever developed by the designer.

Photos: Stella McCartney fashion show, credit Armando Grillo for, Bottega Veneta, Celine by Hedi Slimane, Hermès, credit Imaxtree



  • The star colours: white, babydoll pink (if you’re not a fan of the total candy pink look, go for our accessories: the ring Augustine, the sunglasses Mila, … for a more subtile touch), fluo.


From left to right : Giambattista Valli, Miu Miu, JW Anderson


Images : Catwalk Valentino SS 2020 copyright Imaxtree


  • And finally, if we want to be green all the way and our closets are empty, we still have the option of choosing the visible underwear trend which is coming back this season!

    From left to right: Gucci, Loewe, Versace


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