What is Metaverse Fashion Week?
Virtual reality, the future of fashion?
This brand new metaverse event yet brought together mainstream luxury brands and digital upstarts.
The first Metaverse Fashion Week took place from 24 to 27 March and more than 70 brands (Dolce & Gabbana, Etro, Paco Rabanne, Elie Saab,…) presented their collections on a virtual reality platform.
Initiated by the major labels, the Metaverse Fashion Week allows professionals to test the reaction of brands and consumers to the development of digital fashion.
The programme includes mainly fashion shows, conferences, as well as the launch of several boutiques and new collections.
But not only! Beyond the creative experience, this first Metaverse Fashion Week was also an opportunity for brands to sell their products, or wearables, the NFTs (Non-Fungible Tokens) intended for his avatar.
Invading virtual reality also allows them to reach a new audience and a new target with their virtual advertising….